“It’s all leading edge stuff, so it’s just been my experience that all aspects of racing have a huge overlap with many aspects of spaceflight.
#Space age marketing drivers#
“Not just the technology, and not between drivers and astronauts with the need for speed and living on the edge and excitement and wanting to go fast, but just even with the engineering people that are running the teams, and how they’re all very interested in space technology and how everybody in space technology is interested in race technology. “I started out as a motorsports fan and then eventually got into the space business – and what I’ve seen over the years is so much overlap,” Feustel tells RACER. He also happens to be a big motorsport fan, so meeting up with him at the latest round of Extreme E, the world’s most forward-thinking motorsport series, in Sardinia felt rather appropriate.Īfter sampling GMC’s new Hummer EV – a futuristic machine in itself with a ‘Watts To Freedom’ launch mode, a rover-like crabbing feature, plus plenty more impressive innovations – together, thanks to Chip Ganassi Racing, we stop in the heart of the Island X Prix paddock to discuss what both industries share in common. (ED: Feustel is pictured in the main image reaching for a power tool as he works near the Hubble Space Telescope on the end of the remote manipulator system arm, controlled from inside the Space Shuttle Atlantis, in 2009). But just how ‘space age’ is motorsport?ĭrew Feustel is a NASA astronaut, a veteran of three missions including the final Hubble Space Telescope and Space Shuttle Endeavor missions, as well as three space walks.
It’s a term often used in motorsport and automotive circles to describe something new, something forward thinking, or something innovative.
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